Metaphors can be used ad nauseam and often get mixed.
“Good wine needs no bough” or “Don’t hide your light under a bushel”
I remember reading about a Coca Cola executive being asked why the company still spent enormous sums on advertising when the brand was well known throughout the world. He gave the example of an aeroplane that had reached supersonic speed. Should they jettison the engines?
Establishing a brand involves hard work, time and money but the work is ongoing, and it is important to keep reminding customers about who you are and what you are all about. Getting Perpetua Herbals – The Neem People on the road did take a lot of time and an awful lot of hard work, but we had no money. You cut your coat according to your cloth.